Where:
Online w/ Zoom!
Zoom link provided after registration submitted.
When:
November 18, 2026
7:00pm EST
OVERVIEW:
Paint and material costs keep climbing – but are shops actually recovering what they’re spending?
Join us for the next GCIA After Hours, hosted by Micki Woods, as we open up a real industry conversation about the true cost of paint and materials—and whether the tools available to track and document those costs can actually help shops pursue better reimbursement.
We want to talk about questions like:
- Do you really know what you’re spending on paint and materials per repair?
- How closely does what you’re being reimbursed match what you’re actually using?
- Are commonly used estimating methods keeping pace with today’s material costs?
- What are shops doing when the numbers simply don’t add up?
- Can paint and material management tools give shops the documentation they need to support reimbursement?
- And perhaps the biggest question: Is the investment in these tools actually worth the ROI?
This isn’t a sales presentation—and it isn’t a lecture. It’s GCIA After Hours. Bring your experience. Bring your questions. Tell us what’s working in your shop—and what’s not.
HOST:
Micki Woods is a nationally recognized collision industry marketing specialist, former auto body shop owner, CEO of Micki Woods Marketing, and host of the Body Bangin’ Podcast – one of the largest and most influential podcasts in the collision industry. With a sharp focus on pushing more cars to your drive, Micki specializes in positioning shops at the top of Google and helping business owners maximize every aspect of their marketing efforts. Known for her straight-shooting style and deep industry expertise, she brings powerful, measurable results to shops ready to grow and dominate their market.
Listen on:
FREE for members | Limited Access for non-members
