SEMA Announces Return of Education Series from SCRS

From CollisionWeek©

SEMA Show organizers announced that the Repairer Driven Education (RDE) series, presented by the Society of Collision Repair Specialists (SCRS), is returning to the SEMA Show for the third consecutive year. The SCRS program includes nearly two dozen sessions taking place during the SEMA Show on Tuesday-Friday, October 30-November 2, 2012, in Las Vegas, Nevada. The Headline Session, “Game Changers – Innovation Forum,” takes place November 2 and features industry leaders discussing what innovation can look like in the collision repair business and how it is becoming core to business strategy. Other sessions explore how digital marketing, social media and related tools can increase customer retention and loyalty, as well as those that examine how new metals that are being used in the construction of today’s vehicles are impacting the repair process.

SCRS partnered with show organizers to present the RDE program at the 2011 SEMA Show and organizers said attendees from collision repair facilities were up nearly 30 percent compared to the previous year. Manufacturers at the SEMA Show represent every segment of the automotive specialty equipment market, including restyling, hot rod, trucks & SUVs, and racing & performance.

“The SEMA Show features products from every automotive niche, which makes it the ideal venue for buyers to discover new markets,” said Peter MacGillivray, SEMA VP of events and communications. “Because the collision market is so closely related to many of our traditional market segments, it’s become one of the fastest growing areas and is of huge interest to our attendees.”

Details of the SCRS program, including course descriptions and a registration link, are available at the SEMA website.

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