PPG Launches New Online Color Identification Tool

From CollisionWeek©

PPG Automotive Refinish has introduced Paint It, a new Web-based application to help collision centers find the most current automotive color information for domestic and import vehicles. PPG says the tool signals a new approach from the paint company.

“It is a departure from past methods for finding the right color for a given vehicle. It’s designed to be intuitive for auto industry professionals who typically use a variety of color identification tools,” said Mary Kimbro, PPG global color director. “Distributors, collision shop owners, paint technicians, and even hobbyists looking to identify a vehicle’s color can use this tool by simply going to the Paint It application and doing an easy search.”

In addition to exterior colors, the tool also identifies accent, interior, under-hood, wheel, and trim colors.

Paint It is accessible through ppgpaintit.com

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