PartsTrader Costs “$800 in Unseen Business a Month” Says Michigan Parts Wholesaler

By Melanie Anderson

Autobody News

Tom Kellogg—the wholesale director for the Zeigler Automotive Group’s 13 franchises in Grandville, MI—has been using PartsTrader the past several months as one of the first test markets in State Farm’s PartsTrader program.

Kellogg has been with Zeigler since 2003 and in the industry since 1975. He says he wishes programs like PartsTrader would just go away.

“We all know that PartsTrader isn’t the greatest thing out there,” said Kellogg. “I don’t know what I am going to do to stop it, because from what I understand, it’s pretty much here to stay. We’ve got to figure out how to work around it. Not enough writing was done on it. It’s just going to be the pathway of all things in the future to come. It’s PartsTrader today, and tomorrow it’s going to parts for you, parts for them, and pretty soon there’s a plethora of third-party people involved in our business,” he said.
“The ‘beautiful part’ is they are going to allow me to do business with the same people I’ve been doing business with for the past 10 years and there’s a fee. I don’t know how that’s better for me. So far, I can’t get anything out of PartsTrader or CollisionLink/OE Connection because they are under a non-disclosure agreement,” Kellogg added.

Kellogg is unhappy with how PartsTrader has affected his business.

“It’s absolutely terrible. It gets me very small visibility. We are a multi-program dealer. I deal with wholesale parts. It’s imperative I see the entire estimate. I can’t see the entire estimate the way PartsTrader works, and so far they haven’t been too keen on my suggestions on how to become more visible. We just want to be 100% visible. We want every opportunity to sell our parts.”

Read the full article:
PartsTrader Costs “$800 in Unseen Business a Month” Says Michigan Parts Wholesaler


Leave a Reply

Your email address will not be published. Required fields are marked *