Ford’s big aluminum show-and-tell

Ford engineer Gerry Bonanni says the construction of the 2015 aluminum F-150 will allow easier repairs. “The advantage to the technician and body shop is they have repair options they would not have had.”

By Bradford Wernle
From AutoNews.com

NADA pitch aims to reassure dealers on repair issues

It wasn’t your typical convention display: a color-coded body-in-white cutaway of the Ford F-150 pickup that looked like an oversized Fisher-Price toy.

But Ford Motor Co. was using the toy store approach to make a serious point to dealers: The economics of an aluminum truck – both the repair costs for the customer and the body shop operations for the dealer – make sense.

“We’ve made a lot of really significant changes for repairability,” Jim Farley, Ford global vice president of marketing, sales, service and Lincoln, said at the National Automobile Dealers Association convention here. “They will help save a lot of labor costs.”

For those with an engineering bent, the display provided a fascinating first look at how construction and repair of the nation’s top-selling vehicle will change with the aluminum redesign.

Read the full article at AutoNews.com

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