Repairer Driven Training

SCRS To Present Awards At Collision Industry Red Carpet Awards Breakfast During SEMA Show

The Society of Collision Repair Specialists (SCRS) has announced the first annual Collision Industry Red Carpet Awards Breakfast at the 2017 SEMA Show. This event will be free to attend, and will be held from 7:30-9 a.m. on Wednesday, Nov. 1 in Ballrooms D-E in the Westgate Las Vegas Resort and Casino.

To RSVP, click here: http://conta.cc/2u4wrEM.

The event will feature some of the most prestigious awards and recognitions from industry organizations, highlighting standout individuals and businesses in the collision repair industry.

As part of the morning ceremony, SCRS will deliver the first-ever March Taylor Kina’ole Award. The Hawaiian word Kina’ole is the embodiment of excellence in the highest form. It is often defined as “Doing the right thing, in the right way, at the right time, in the right place, to the right person, for the right reason, with the right feeling, the first time.”

Many within SCRS and the collision repair industry learned life lessons about Kina’ole from March Taylor, then owner of Auto Body Hawaii in Kailua Kona, Hawaii, and SCRS board member. Ten years ago, on Aug. 26, 2007, Taylor passed away.

“We all lost an invaluable man, friend, mentor and ally that day,” said SCRS Past Chairman Barry Dorn. “March would be the first to tell you that he did nothing ‘significant’ and he was humble beyond belief but he could bridge gaps, change peoples’ minds and move progress forward by simply being who he was. That is the legacy that we all must continue. Individuals like March do not come around often, and it is so important to recognize it when they do, encourage it, and to carry on with what he has started and grow it for future generations.”

Event awards will include:

BodyShop Business Executive of the Year Awards
CIECA Electronic Commerce of the Year Award;

Outstanding Achievement Awards

I-CAR Russ Verona Memorial Award;Jeff Silver Award;

Board of Directors Chairman’s Award

National Auto Body Council Award of Distinction;Body Image Award
Society of Collision Repair Specialists Inaugural presentation of the March Taylor Kina’ole Award

The Collision Industry Red Carpet Awards Breakfast places a priority on encouraging and recognizing greatness in individuals, companies and actions in the collision repair industry in a place where the excitement and energy of the SEMA Show provides the perfect backdrop for such distinguished presentations.

Seating for breakfast will be on a first come, first serve basis, and will be limited to 200 available seats. Organizers request attendees RSVP no later than Sept. 30.

For more information about SCRS, or to join as a member, visit scrs.com, call toll free 1-877-841-0660 or email info@scrs.com.

SCRS Announces Details on OEM Summit Sessions

Prosser, Washington, August 28, 2017 – The Society of Collision Repair Specialists (SCRS) announces session details outlining the content of the upcoming OEM Collision Repair Technology Summit (Summit) at the 2017 SEMA Show (Show.)

The Summit, held on Thursday, November 2nd, was first launched by SCRS four years ago to put Show attendees in a room with innovators in automotive structural design and technology that can create context around sophisticated advancements in vehicles and emerging technology, and the impact it will have specifically on collision repair businesses.

This year’s three sessions will address the impact that automotive research has on vehicle construction and functionality, the impact that construction and functionality has on performing once-commonplace repair procedures, and the impact that those OEM procedures – or failure to implement them – have on liability and safety.

The sessions will include:

9:00 a.m. – 10:30 a.m.

OEM1 | N241 | OEM Session I:

How Automotive Research is Driving Change in Vehicle Design, Technology and Function

The automotive industry has proven to be a ripe landscape for revolutionary technology intended to address everything from autonomy and connectivity to structural developments for advanced vehicle light weighting. These technological advancements rely heavily on innovative research for developing and testing complex solutions to be deployed to the motoring public. This research often stems from collaborations between automakers, in the aftermarket, and through educational institutions; all looking to advance safe, efficient and groundbreaking transportation solutions. Moderated by John Waraniak, Vice President Vehicle Technology for SEMA, this distinguished panel will share  insight into the research going on today that has the potential to reshape how you repair vehicles tomorrow.

11:00 a.m. – 12:30 p.m.

OEM2 | N241 | OEM Session II:

The Impact of Advanced Vehicle Systems on Routine Repair Process and Procedure

New technology is rapidly advancing on vehicles today, and Advanced Driver Assistance Systems (ADAS) are becoming increasingly more popular on new vehicles and can have significant effect on how you perform previously routine services in your collision repair facility. While those on the road benefit from ADAS, the repair industry must change how they approach traditional services as many OEMs require additional procedures, calibrations and tools to ensure restoration of vehicle functionality. Kaleb Silver, Senior Product Manager for Hunter Engineering will present on challenges facing the industry, and the impact of advanced systems on routine services such as wheel alignments. After the presentation he will welcome the following panel to discuss the growing complexities facing the repair marketplaces.

3:00 p.m. – 5:00 p.m.

OEM3 | N241 | OEM Session III:

The Hidden Dangers of Vehicle Technology, Improper Repair Methodology and Your Liabilities

Those operating within the collision repair industry find themselves in tumultuous times. While the functional and structural technologies in modern-day vehicles are evolving at a breakneck pace (and expected to evolve even faster on our way to autonomous vehicles), the collision repair industry faces a growing gap in skilled workers, and continual downward pressure to mitigate repair expenses and operations performed. In an industry culture that seemingly rewards those who charge the least, rather than those who perform the best, it is an increasing challenge for businesses committed to repairs that are fully compliant with OEM methodologies. In 2017 the Society of Collision Repair Specialists (SCRS) reaffirmed its longstanding position that “if an OEM documents a repair procedure as required, recommended or otherwise necessary as a result of damage or repair, that those published procedures would be the standard of repair until such time the documentation changes. Disregarding a documented procedure that is made available to the industry creates undue and avoidable liability on the repair facility performing the repair.”

This panel, moderated by John Ellis, Managing Director of Ellis & Associates, will address an industry grappling to reconcile how to move forward for the consumer when certain automotive manufacturer requirements are expected to be performed on every occasion, but insurance claims positioning leans towards “case-by-case” approval. The participants will feature litigators, technology experts, and those with experience in facing liability and safety implications with performing repairs in today’s environment. As current litigation exposes flaws in the rationale for deviating from OEM repair procedures, there isn’t a more critical discussion to participate in for today’s collision repair operator.

Panelists will be announced in a forthcoming release, but registration for these sessions is open. Space will be limited and early registration is encouraged.

Sessions can be selected individually at www.scrs.com/rde or as part of the RDE Full Series Pass.

The 2017 OEM Collision Repair Technology Summit is made possible with support from PPG Automotive Refinish; AkzoNobel; BASF; CCC Information Services, Inc.; DeBeer Refinish; Reliable Automotive Equipment, Inc.; Toyota Motor Sales, U.S.A.; and SEMA.

For more information about SCRS, or to join as a member, please visit www.scrs.com, call toll free 1-877-841-0660 or email us at info@scrs.com.

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About SCRS: 

Through its direct members and 39 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.

SEMA Event: Talking Shop with Chip Foose

The Society of Collision Repair Specialists (SCRS) and Capital One® Spark Business® will be hosting a special event from 3:00 – 5:00pm, on Tuesday, November 1st at the 2016 SEMA Show.  This exclusive event will be a conversation titled “A Business Fueled by Passion – Talking Shop with Chip Foose,” and will be held in the North Hall, Upper Level, Room N258.

During the session, legendary automotive designer and entrepreneur Chip Foose will talk about growing a business, finding and leveraging resources to drive success, and lessons he learned along the way. Chip will be joined onstage by Buck Stinson, head of Small Business Credit Card at Capital One. The event will be limited to 300 participants.

To attend this exclusive event and interact first hand with Chip Foose, here is what you need to do:

  1. Click here to register yourself to pre-qualify for a ticket.
  2. Be one of the first 150 people on the pre-qualification list to show up to the SCRS booth at the SEMA Show (North Hall, Booth #11173) between 9:00am and 2:00pm on opening day, Tuesday, November 1st.

There is no charge to attend this event; however, it will be limited to 300 participants. Tickets will be provided on a first-come, first served basis, and are limited to one per individual. We do anticipate that this event will reach maximum capacity, so we encourage you to come to the booth early in the day Tuesday to collect your pass. For those who do not receive a VIP pass, the panel will be live-streamed via Periscope – follow @CapitalOne on Periscope to learn from Chip first-hand about creative ways to maximize business potential and to accelerate growth.

Capital One® Spark Business® is a corporate member of SCRS and a top-level sponsor of the 2016 Repairer Driven Education (RDE) series at the SEMA Show.

About Spark Business:

Capital One® offers a broad spectrum of financial products and services to consumers, small businesses, and commercial clients. Spark Business from Capital One comprises a suite of innovative products and services specifically designed for small business, including credit cards with unlimited rewards, no-fee checking and savings, and secure and flexible merchant service offerings. Spark Business provides tips, resources, and inspiration to help your business thrive at www.SparkBusinessIQ.com. For more information, visit www.CapitalOne.com/smallbusiness.

About SCRS:

Through its direct members and 40 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.

About SCRS’ RDE Series:

REPAIRER DRIVEN EDUCATION (RDE) series will feature 4 days of seminar offerings, many of which are uniquely designed and being offered only at the 2016 SEMA Show, including the OEM Collision Repair Technology Summit. Each session has been individually selected or crafted by SCRS because the content focus on information that is relevant to the diverse array of marketplace perspectives within the collision repair industry. Better your business, and register at www.semashow.com/scrs.

SCRS Education Committee Presents Video on Energy Flow Through Vehicle Structures

Prosser, Washington, July 6, 2016 – In April 2016, the Society of Collision Repair Specialists (SCRS) held an open board meeting in Seattle, WA which included a presentation from the SCRS Education Committee led by committee chairman Kye Yeung. The topic of the presentation focused on the flow of energy through the modern vehicle. The video below summarizes the presentation highlights, demonstrating how the vehicle structure acts in a collision, the transfer of energy, the steps of analyzing damage caused by such energy transfer and defining a repair plan.

View the video below:

“One of the objectives for our Education Committee is to help develop material that educates our membership – and the industry at large – on technical aspects that can improve their business both short term and long term,” shared SCRS Chairman Andy Dingman. “Presentations such as the one in April and the subsequent video are developed with the hope that repairers can use them in their business to expand understanding of the steps we must take to restore our customers’ vehicles.”

Previous presentations and videos can be found on the SCRS YouTube channel www.youtube.com/SCRSCollision. Examples of other videos include:

SCRS Education Committee Presents: Windshield Installation and Safety Concerns

SCRS Education Committee Presents: Squeeze-Type Resistance Spot Welding How and Why

SCRS Education Committee Presents: Blueprinting Tools for Collision Estimating

SCRS Edcuation Committee Presents: Full Frame Replacement

SCRS Education Committee Presents: Exploration of Aluminum Repair Techniques

For more information about SCRS, or to join as a member, please visit www.scrs.com, call toll free 1-877-841-0660 or email us at info@scrs.com.

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About SCRS: 

Through its direct members and 41 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.

Registration for RDE at SEMA is Open

From CollisionWeek News

Registration for the Society of Collision Repair Specialists (SCRS) education programs at the SEMA Show is open. The 2015 Repairer Driven Education (RDE) series and OEM Collision Repair Technology Summit will feature more than 30 educational sessions delivered November 3-6 during show hours. Each session has been individually selected or suggested by SCRS for content that specifically focuses on issues and information of relevance to collision repair professionals operating in today’s marketplace.

Registering early not only ensures that you have your week planned out and a spot reserved in all education classes, but it can save you money on both the pass into the show as well as the cost of the educational programs. Badges for approved on-line registration begin mailing in this month.

The education sessions can be selected individually, or accessed with a $375 Full Series Pass which includes admission to one regular RDE session in each available time slot, access to all three segments of the OEM Collision Repair Technology Summit, and admission for one to the SCRS Sky Villa After-party on Thursday night in the Westgate Las Vegas Resort & Casino.

More information is available online.

SCRS Will Offer Chance to Win Car-O-Liner Aluminum Workstation at 2014 SEMA Show

One lucky winner will win over $10,000 of tools and equipment needed to perform aluminum repair

SCRS Ultimate SEMA 2014 Giveaway with Car-O-Liner

For the fourth consecutive year, the Society of Collision Repair Specialists (SCRS) has orchestrated the opportunity for SEMA Show attendees to win remarkable prizes from the association. This year’s prizes have been provided exclusively by Car-O-Liner, and feature the newly launched Aluminum Workstation (MSRP $10,049) and QP-1 Steel Dent Puller (MSRP $994). The drawing will be held from the SCRS booth (North Hall #10849) at 12:00pm on Friday, November 7th.

To be entered into the drawing, attendees who visit the SCRS booth will be provided with a report card that features the locations of companies which have generously supported the SCRS Repairer Driven Education series at the SEMA Show. Attendees who visit each sponsor listed and ask about their products and services will receive a stamp on the card from the company. Once a stamp from each sponsor company has been collected, the completed card can be returned to the SCRS booth to be entered into the drawing. All cards must be returned by 11:59am on Friday, November 7th to be eligible.

“New vehicle advancements have captivated the industry’s attention regarding the investments in training and equipment necessary to enter into aluminum repair,” states SCRS Executive Director Aaron Schulenburg. “We have had such great success in past years by putting great quality prizes into our attendee businesses, and this year it was really important to everyone involved that the prize packages be aimed at opening up opportunities that connect with our education programs and the focus of that industry discussion. Car-O-Liner really shared our vision, and provided us with some amazing, highly sought after products to help some very lucky attendees equip their business!”

Car-O-Liner’s mobile Aluminum Workstation is included in the Ford F-150 Collision Repair Program and comes complete with tools and equipment to repair aluminum damage. Separation is critical with aluminum to avoid galvanic corrosion and the workstation provides dedicated tool storage to reduce the possibility of cross-contamination with steel particles, and a built-in work area to work efficiently in one location. The state-of-the-art dent pulling bars are constructed of ultra-light carbon fiber, making them lighter, easier to work with and three times stronger than steel! The workstation is accompanied by an industry-leading lifetime guarantee from Car-O-Liner and will include:

• Mobile cart with shelving, tool board & work area
• Aluminum Spotter, 220V
• Carbon Fiber Pull Bar Dent Pulling System with 6 Jaws
• Hand Puller
• Four Professional Grade Aluminum Hammers
• Heat Gun
• Heat Barrier Cool Gel
• Digital Pyrometer
• 4 mm studs
• Threaded pull washers

The Car-O-Liner QP-1 Dent Puller is a high-performance tool that pulls out dents on steel body panels. It is a portable spotter that offers a high-frequency inverter for rapid welding and pulling. It contains a built-in ground rod with automatic contact which requires minimal paint removal (as small as 20mm in diameter.)

Repair businesses who are interested in winning these tools should come to SCRS’ booth #10849. SCRS would also like to encourage attendees to register for SCRS’ Repairer Driven Education (RDE) series and the OEM Collision Repair Technology Summit being held on Wednesday at the SEMA Show. Both programs will focus on delivering information to your business relative to maintaining pace with the rapid advancement of vehicle technology, to solution-oriented ways to address other marketplace challenges. To stay ahead of the curve and join the thousands of repairers who have already registered to attend these market-leading education programs, visit www.semashow.com/scrs.

The 2014 Repairer Driven Education series is currently sponsored by supportive industry organizations such as PPG Refinish Products; AudaExplore, a Solera Company; BASF; General Motors Company; The Hertz Corporation; Ford Motor Co.; Alliance of Automotive Service Providers; AkzoNobel Coatings; LKQ Corporation; Paint Body & Equipment Specialists (a division of the Auto Care Association); SATA; Sherwin-Williams Automotive Finishes, Inc. and Spanesi Americas Inc.
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About SEMA and the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details available at www.semashow.com or www.sema.org, (909) 396-0289.

About SCRS’ RDE Series: REPAIRER DRIVEN EDUCATION (RDE) series will feature 4 days of seminar offerings, many of which are uniquely designed and being offered only at the 2014 SEMA Show. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on information that is relevant to the diverse array of marketplace perspectives within the collision repair industry. Register at www.semashow.com/scrs.

About SCRS: Through its direct members and 44 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.

Tim Ronak of AkzoNobel to Cover ROI and Spot Within Panel at SEMA Show

By Jason Stahl
BodyShop Business

Tim Ronak, senior services consultant with AkzoNobel Car Refinishes, will be leading two Repairer Driven Education (RDE) sessions at the 2014 SEMA Show: “Surviving the Push for Refinish Reductions – Spot within Panel Survival Kit” and “Getting Paid For Investing in Facility, Equipment and Training.”

Ronak is passionate when he talks about getting paid for your investment as it seems the investment in collision repair keeps going up as a result of the new, sophisticated vehicles coming out.

“There is a lack of financial understanding out there,” Ronak says. “People say, ‘Well, OK, so this aluminum repair stuff will cost me $75,000 to retrofit my shop.’ And the insurance industry’s response is, if you don’t want to do aluminum work, then don’t invest in it. The premise is that you’re not going to get paid any more for that than you do for the current level of work you do. Well, that predisposes that you’re currently being fairly compensated for the work you’re doing.”

Body shops, Ronak says, need to create some type of profitability level that allows them to create a solid, sustainable working environment for an individual laborer. Ronak’s goal with his discussion is to give shops a formula to figure this out.

“The purpose of my dialogue will be for me to lay out some kind of plan or formula where people can type in their numbers and figure out – looking at the investment in training, equipment and labor – what they need to raise their labor rate to,” he says.

Ronak says the industry has been watching the slow erosion of its overall profit margins. Parts, labor and materials is all being squeezed, and labor rate increases are being outpaced by inflation.

“At the same time, the cost of insuring motor vehicles has gone up dramatically, so there is money in the fund to be able to fund our industry, which of course is largely funded through insurance-based activities.

“If you go backward and say we need to generate 75 percent labor gross profit in order to provide a sustainable and solid environment for any new labor resource, in that cost of labor we need to factor in training and facilities and what does that individual labor unit need in that facilities component for equipment, tooling and safety. One thing we’re not good at is determining how much our fixed expenses go up when we have to invest in new technology.”

As far as Ronak’s “Surviving the Push for Refinish Reductions – Spot within Panel Survival Kit” session goes, he will base his talk on a CD tool he built 10 years ago that showed collision repairers how to push back when insurers ask for modified panel refinish or arbitrary finish reduction because they contend only a portion of the panel is damaged.

Ronak says he believes the SEMA Show is the best place for him to be at to educate collision repairers on the rapidly changing industry.

“I donate my time to go to SEMA because I feel it’s really important to offer whatever knowledge I can to the largest group I can. I believe there are very few venues in our industry that allow for as broad an exposure to both industry education and support and the potential for an existing business to diversify its revenue stream. As the collision market starts to evolve, it will be critical for everyone to truly look at the personalization aspect of transportation as a viable revenue alternative. One of the best if not ‘the best’ is SEMA because it brings all the specialty equipment information as well as collision repair tooling and products and now the RDE series of collision- focused training under one roof. With change occurring in the collision industry along with the auto manufacturing industry, it’s almost impossible for a single individual to keep up with all of them – and the broadest opportunity to see all those changes in one place is SEMA.”

Ronak also believes the Society of Collision Repair Specialists (SCRS) has done a superb job putting together the RDE sessions, choosing the speakers and selecting the most relevant topics of today.

“I think the SCRS creating RDE was a stroke of brilliance,” he says. “It was something much needed in that it’s collision industry-focused, and it’s fantastic that the industry supports it the way they do. SCRS does a very good job of selecting the topics that are of interest to the industry but also in organizing the resources and the expertise from the industry to present on those topics.”

SCRS Publishes Schedule For OEM Collision Repair Technology Summit at 2014 SEMA Show

SCRS Publishes Schedule For OEM Collision Repair Technology Summit at 2014 SEMA Show

Prosser, Washington, October 7, 2014 – The Society of Collision Repair Specialists (SCRS) has published the full schedule and lineup of speakers for the inaugural OEM Collision Repair Technology Summit being held Wednesday, November 5th at the Las Vegas Convention Center during the SEMA Show. The Summit will allow the industry to explore ways in which automotive design, technology and materials impact repairability, and how in turn how repairability influences structural design and development. Registration is required, and can be selected as a stand-alone event or as part of the RDE Full Series Pass. Event is held in the upper level of the Las Vegas Convention Center, North Hall in Rooms N231-N241. Register today at www.semashow.com/scrs. To print schedule, click here.

9:00am – 9:15am Welcome Address
Aaron Schulenburg
SCRS | Executive Director

9:15am – 10:00am

Presentation: Aluminum Transportation Group
Doug Richman | Technical Committee Chairman, the Aluminum Association’s Transportation Group and Vice President-Engineering/Technology, Kaiser Aluminum

10:00am – 11:15am

Panel I – Automobile Developments: How Automotive Manufacturing is Driving Change in the Repair Industry
A panel of automaker technical experts will discuss advancements in vehicle design specific to materials and architecture that will impact repair process and approach.

Mark Allen
Audi of America | Specialist – Collision Programs & Workshop Equipment

Tom Brizuela
BMW of North America | Body & Paint Technical Team Leader

Leo Gruzas
General Motors | Manager, Body/Exterior Service Engineering

Benito Cid
Mercedes-Benz, USA | Collision Business Manager

Andy MacDonald
Tesla Motors | Body Program Manager

Joseph DiDonato
Toyota Motor Sales, USA |Collision Training Administrator, Technical Training & Body Department

Moderated by: Jason Bartanen
I-CAR | Director, Industry Technical Relations

11:15am – 12:00pm

Presentation: Auto/Steel Partnership
David Rigg | Advanced High-strength Steel Repairability Chair, the Auto/Steel Partnership and Global Service Lead, Structures, General Motors Company

Lunch Break (1 hour)

1:00pm – 2:00pm

Panel II – Equipment Development: How vehicle design and materials relate to equipment longevity and design
A panel of collision repair equipment manufacturers will discuss how vehicle design and substrate materials relate to tool and equipment design, application and longevity.

Per Madsen
Car-O-Liner Company | Managing Director, Singapore

Ken Boylan
Chief Automotive Technologies | Global Training Manager

Stéphane Jourdan
Celette France SAS | Technical Director

Brandon Lowder
Global Finishing Solutions | Vice President of Refinish

Ron Olson
Pro Spot International | CEO

Tim Morgan
Spanesi Americas | Managing Director

Moderated by: Lou DiLisio
Automotive Industry Consulting, Inc. | President

2:10pm – 3:35pm

Panel III – Marketplace Development: How specialization is shifting collision repair business practices
A panel of collision repair professionals will discuss the commitment to certified collision repair programs and advancing technology, how their businesses differ from traditional collision repair businesses and the costs associated with training, equipment and resources. They will illustrate business cases for how such investments can produce an ROI, even when faced with current market pressures.

Kye Yeung
European Motor Car Works (California) | Owner

Paul Sgro
Lee’s Garage (New Jersey) | Owner

Eric McKenzie
Park Place Dealerships (Texas) | Director of Body Shop Operations

Ron Reichen
Precision Body and Paint (Oregon) | Owner

Luis Pineda
Spectrum Collision Center (California) | General Manager

Rodney Antepenko
Westmont Body Werks (Illinois) | Owner

Moderated by: Dusty Womble
Roger Beasley Collision Center (Texas) | Operating Partner / General Manager

3:45 – 4:45pm

Panel IV – OEM Certification Development: The programs behind OEM partnership
A panel of automakers and their designated certifying partner companies will discuss the development and implementation of OEM certification programs. The sessions will discuss what they look for, the advantages such programs create for the marketplace, and how the programs are changing the future outlook for the industry.

Mark Allen
Audi of America | Specialist – Collision Programs & Workshop Equipment

Gary Scott
Axalta Coating Systems | Business Segment Manager, OEM Aftermarket

Paul Massie
Ford Customer Service Division | Collision Product Marketing Manager

Scott Biggs
Assured Performance | CEO

Benito Cid
Mercedes-Benz, USA | Collision Business Manager

Vic Mueller
Summit Consulting Int’l | Mercedes Benz Collision Business Manager

Rick Leos
Toyota Motor Sales, USA | Wholesale Parts & Collision Strategy Consultant

Bob McDonald
Summit Consulting Int’l | President and Toyota/Lexus Certified Collision Business Manager

Moderated by: Jordan Hendler
Washington Metropolitan Auto Body Association | Executive Director

5:00pm Closing Remarks

The OEM Collision Repair Technology Summit is produced by the Society of Collision Repair Specialists and supported by PPG Refinish Products; AudaExplore, a Solera Company; BASF; Ford Motor Co.; The Hertz Corporation; 3M Automotive; CrashRepairInfo.com and Toyota Motor Sales, USA.

For more information about SCRS’ Repairer Driven Education (RDE) series, and to register for the OEM Collision Repair Technology Summit and other RDE sessions, please visit www.semashow.com/scrs. Discounted pricing available through Friday, October 17, 2014.

See Also:
Auto/Steel Partnership to Present During OEM Collision Repair Technology Summit at SEMA Show

The Aluminum Association’s Aluminum Transportation Group to Present During SCRS’ OEM Collision Repair Technology Summit

SCRS Announces OEM Collision Repair Technology Summit

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About SEMA and the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details available at www.semashow.com or www.sema.org, (909) 396-0289.

About SCRS’ RDE Series: REPAIRER DRIVEN EDUCATION (RDE) series will feature 4 days of seminar offerings, many of which are uniquely designed and being offered only at the 2014 SEMA Show. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on information that is relevant to the diverse array of marketplace perspectives within the collision repair industry. Register at www.semashow.com/scrs.

About SCRS: Through its direct members and 44 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.

The Aluminum Association’s Transportation Group to Present During SCRS’ OEM Collision Repair Technology Summit

In early August, the Society of Collision Repair Specialists (SCRS) announced the launch of the first issue-specific collision repair industry forum being held at the SEMA Show. The OEM Collision Repair Technology Summit will be held on Wednesday, November 5th at the Las Vegas Convention Center and will explore how automotive design and technology intersect with repairability, and how developments in this area impact the collision repair process and the professional businesses planning for their future in the ever-changing landscape of this industry. Registration can be made at www.semashow.com/scrs.

In addition to panel discussions with technology experts representing the automakers, certified repair facilities, equipment suppliers, and certifiers/auditors, the program will feature special presentations from subject matter experts on automotive materials.

SCRS is pleased to announce that Doug Richman, Technical Committee Chairman of the Aluminum Transportation Group (ATG) will offer insight into the role aluminum will play in collision repair businesses now, and in the future.

“The ATG is eager to share with SCRS session attendees key insights on aluminum’s long history in the automotive industry,” shared Richman. “Aluminum-intensive vehicles have been in the marketplace for many decades and are regularly repaired as needed. Within the next ten years, seven out of 10 new pickups produced in North America will be aluminum-bodied, according to a recently released survey of automakers conducted by Ducker Worldwide. As aluminum use in auto bodies grows exponentially in the next decade, we applaud the SCRS’ efforts to educate and train repair professionals to be better prepared for the change in status quo materials that come through their shop doors.”

Richman will deliver visibility into the technological advancements being made in the aluminum industry relative to the automotive market, and an overview of how their market is developing as a result of increased integration into our modern fleet. He will share reasons behind the automakers interest in, and use of, aluminum; and what their industry is doing to aid in the development of that relationship.

In addition to his role with the ATG, Doug Richman is Vice President of Engineering and Technology for Kaiser Aluminum. He joined Kaiser in 1996 and was appointed to his current position in 2001. Before joining Kaiser, Richman was Vice President of Automotive Castings for Alcan Aluminum and his background also includes almost 20 years of experience in development and design management at General Motors.

Richman is a long-standing member of the ATG, serving as technical chairman of the sub-committee. He also serves as co-chairman of the Society of Automotive Engineers (SAE) Light Metals committee.

The OEM Collision Repair Technology Summit is made possible through support from PPG Refinish Products, Ford Motor Company, BASF, Toyota Motor Sales and The Hertz Corporation.

For more information about SCRS’ Repairer Driven Education (RDE) series, and to register for the OEM Collision Repair Technology Summit and other RDE sessions, please visit www.semashow.com/scrs.

Repairer Driven Education Program Summary for 2014 SEMA Show

Download a PDF summary of programs being offered at the 2014 SEMA Show. Hope to see many of you there this year.
2014 RDE Logo

Upcoming Events

  1. GCIA 21st Annual Invitational Golf Tournament

    October 10 @ 9:00 am - 6:00 pm
  2. SEMA Show

    October 31 - November 3
  3. Repairer Driven Education Series @SEMA Show

    October 31 - November 3