Airbags

American Honda Expands Initiative to Help Reach Honda and Acura Customers for Airbag Recall

Date:                     August 26, 2016

To:                          Select Collision Industry Associations, Leaders and Colleagues

From:                    Gary Ledoux / American Honda

Subject:               Airbag Recall

We’re hopeful that you can help us get the word out about something.

While the Takata airbag inflator recalls affecting over 25 automotive brands in the United States have received a good amount of attention over the last few years, many affected vehicles have not yet been repaired, and we’re doing our best to encourage owners of recalled Honda and Acura vehicles to seek free repairs as soon as possible.

As part of that effort, you may recall that, in October 2015, we created and distributed Takata airbag inflator recall awareness posters tailored toward independent mechanical repair shops, collision repair shops and auto parts stores. The response to this effort was, frankly amazing, with over

120,000 posters distributed to independent shops across the country, and we greatly appreciate the efforts of everyone involved.

Since the time of that original initiative, the Takata airbag inflator recalls have expanded to include more models and model years, and we are now preparing to distribute updated posters that reflect the latest information. In the coming days, independent mechanical repair shops, collision repair shops, and auto parts sales personnel will start receiving the September issues of the following magazines: Brake & Front End, Import Car, Underhood Service, Tire Review, BodyShop Business, and Counterman.

Inside each issue will be a fold-out poster showing all affected Honda and Acura vehicles along with a phone number and websites (see below) where vehicle VINs can be checked for their recall status.

As with the original poster, shops and stores are encouraged to post the information where technicians, collision estimators, service managers, service writers, parts sales personnel, and customers can see them. When any of the affected models are encountered, shops are encouraged to check the vehicle’s VIN to see if the recall has been performed and if not, strongly encourage our mutual customer, the Honda or Acura owner, to immediately arrange a FREE repair at their local dealer.

Using the VIN, anyone can check a Honda or Acura vehicle’s recall status by going to www.recalls.honda.com, www.recalls.acura.com or by calling (888) 234-2138. More detailed information about Honda’s efforts surrounding the Takata airbag inflator recalls can also be found here:

www.hondaairbaginfo.com.

If you have any questions for attribution in a story about the posters or Honda’s overall recall efforts, please feel free to contact Chris Martin in Honda Public Relations at Chris_Martin@ahm.honda.com.

Thank you in advance for your help spreading this news!

Best Regards,

Gary Ledoux – Assistant National Manager American Honda Motor Co., Inc.

Collision Parts Marketing

ProFirst Administrator

Tel: 310-783-2818

gary_ledoux@ahm.honda.com

For information about ProFirst Certified go to:

http://profirstinfo.honda.com

American Honda Engages Independent Shops to Help Reach Honda and Acura Customers for Airbag Recall

Honda airbag recall ABTF_Flyer_IRF_english

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American Honda Motor Co, Inc. is undertaking a unique initiative to contact Honda and Acura owners who may be affected by the recent airbag inflator recalls, reaching out to both independent mechanical repair and collision repair shops. This will be handled with a three-pronged approach.

American Honda will be sending an email message to over 50,000 independent mechanical repair shops and body shops. The email will consist of a video message from American Honda Senior Vice President, Bruce Smith, and downloadable posters in English and Spanish with a cover letter requesting shop owners and managers check each Honda or Acura vehicle that comes through their facility. If the year and model match those identified on the poster it should then be easy for a service writer or estimator to use the toll-free phone number or go to the website identified on the poster to see if that customer has an open airbag inflator recall. Click here to view the video message.

This will be followed up by a direct-mail initiative where the same poster and letter with a similar request will be shipped to over 120,000 independent mechanical repair shops and 40,000 collision shops.

Lastly, American Honda will reach out to the industry with full-page ads in several trade magazines including those aimed at both the mechanical repair trade as well as collision shops.

“Consumer safety is everyone’s responsibility” said Bruce Smith Senior Vice President for American Honda’s Parts & Service Division. “The purpose of this initiative is to help create awareness for your customers and make it easy for your service writers and estimators to check each customer’s car to see if it has an open recall. With your help, we can ensure our customers, friends, and loved ones are driving a safe vehicle.”

For more information:
Leigh Guarnieri (310) 783-3319 or Desmond Tamaki (310) 783-2560
leigh_guarnieri@ahm.honda.com or desmond_tamaki@ahm.honda.com

American Honda Launches Mobile-Optimized Airbag Website

PRESS RELEASE

TORRANCE, Calif., July 15, 2013 – American Honda Motor Co, Inc. is pleased to announce that “AirbagAware.Honda.com”, a consumer-oriented website, is now optimized for viewing via smart-phone or tablet. The site can be accessed by typing the URL into the phone or tablet’s web browser.

Originally launched in December, 2012, the site is designed to increase awareness among consumers about the growing problem of counterfeit airbags. Included on the site is the original October 2012 NHTSA Counterfeit Air Bag Consumer Alert, a dramatic video showing the deployment of several counterfeit airbags versus Honda Genuine airbags, and more.

AirbagAware.Honda.com functions as a free-standing site, but is connected to an existing American Honda website, Collision.Honda.com.
Steve Osborne, Assistant Vice President for American Honda Brand Protection said, “Counterfeit airbags are a serious threat to Honda owners, and the driving public. It’s hard to tell if a deployed airbag, and related components, have been replaced with Honda Genuine parts, or something else. We want people to be aware of the issues, and ask the right questions about their car’s repair.”

To promote the website and increase consumer awareness, Consumer Information Kits are available to shops free of charge by calling 440-572-7266 and order item #CPHABK12.

To access the site, go to AirbagAware.Honda.com.

American Honda Launches Airbag Awareness Website

From CollisionWeek©

American Honda announced the launch of a new consumer website, AirbagAware.Honda.com, designed to increase awareness among consumers about the growing problem of counterfeit airbags.

Included on the site is the original October 2012 NHTSA Counterfeit Air Bag Consumer Alert, stories of those people facing criminal charges for selling counterfeit airbags, a dramatic video showing the deployment of several counterfeit airbags versus Honda Genuine airbags, and more. The AirbagAware.Honda.com website will be free-standing, but will be connected to the existing American Honda consumer website, Collision.Honda.com.

Jim Roach, Senior Vice President for American Honda’s Parts and Service Division said, “Counterfeit airbags are a growing concern because of the potential danger they pose not only to Honda owners, but to the general public. Every Honda owner should visit this new site to understand why they should demand that their collision-damaged car is properly and safely repaired.”

To promote the new website and increase consumer awareness, Honda dealers will be receiving a supply of Consumer Information Kits including a small supply of kits to distribute to collision repair shops. Shops can order additional kits, free of charge, by calling 440-572-7266 and order item #CPHABK12. The site will also be supported through advertising in various collision industry magazines.