Airbag Recalls

American Honda Expands Initiative to Help Reach Honda and Acura Customers for Airbag Recall

Date:                     August 26, 2016

To:                          Select Collision Industry Associations, Leaders and Colleagues

From:                    Gary Ledoux / American Honda

Subject:               Airbag Recall

We’re hopeful that you can help us get the word out about something.

While the Takata airbag inflator recalls affecting over 25 automotive brands in the United States have received a good amount of attention over the last few years, many affected vehicles have not yet been repaired, and we’re doing our best to encourage owners of recalled Honda and Acura vehicles to seek free repairs as soon as possible.

As part of that effort, you may recall that, in October 2015, we created and distributed Takata airbag inflator recall awareness posters tailored toward independent mechanical repair shops, collision repair shops and auto parts stores. The response to this effort was, frankly amazing, with over

120,000 posters distributed to independent shops across the country, and we greatly appreciate the efforts of everyone involved.

Since the time of that original initiative, the Takata airbag inflator recalls have expanded to include more models and model years, and we are now preparing to distribute updated posters that reflect the latest information. In the coming days, independent mechanical repair shops, collision repair shops, and auto parts sales personnel will start receiving the September issues of the following magazines: Brake & Front End, Import Car, Underhood Service, Tire Review, BodyShop Business, and Counterman.

Inside each issue will be a fold-out poster showing all affected Honda and Acura vehicles along with a phone number and websites (see below) where vehicle VINs can be checked for their recall status.

As with the original poster, shops and stores are encouraged to post the information where technicians, collision estimators, service managers, service writers, parts sales personnel, and customers can see them. When any of the affected models are encountered, shops are encouraged to check the vehicle’s VIN to see if the recall has been performed and if not, strongly encourage our mutual customer, the Honda or Acura owner, to immediately arrange a FREE repair at their local dealer.

Using the VIN, anyone can check a Honda or Acura vehicle’s recall status by going to, or by calling (888) 234-2138. More detailed information about Honda’s efforts surrounding the Takata airbag inflator recalls can also be found here:

If you have any questions for attribution in a story about the posters or Honda’s overall recall efforts, please feel free to contact Chris Martin in Honda Public Relations at

Thank you in advance for your help spreading this news!

Best Regards,

Gary Ledoux – Assistant National Manager American Honda Motor Co., Inc.

Collision Parts Marketing

ProFirst Administrator

Tel: 310-783-2818

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American Honda Engages Independent Shops to Help Reach Honda and Acura Customers for Airbag Recall

Honda airbag recall ABTF_Flyer_IRF_english

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American Honda Motor Co, Inc. is undertaking a unique initiative to contact Honda and Acura owners who may be affected by the recent airbag inflator recalls, reaching out to both independent mechanical repair and collision repair shops. This will be handled with a three-pronged approach.

American Honda will be sending an email message to over 50,000 independent mechanical repair shops and body shops. The email will consist of a video message from American Honda Senior Vice President, Bruce Smith, and downloadable posters in English and Spanish with a cover letter requesting shop owners and managers check each Honda or Acura vehicle that comes through their facility. If the year and model match those identified on the poster it should then be easy for a service writer or estimator to use the toll-free phone number or go to the website identified on the poster to see if that customer has an open airbag inflator recall. Click here to view the video message.

This will be followed up by a direct-mail initiative where the same poster and letter with a similar request will be shipped to over 120,000 independent mechanical repair shops and 40,000 collision shops.

Lastly, American Honda will reach out to the industry with full-page ads in several trade magazines including those aimed at both the mechanical repair trade as well as collision shops.

“Consumer safety is everyone’s responsibility” said Bruce Smith Senior Vice President for American Honda’s Parts & Service Division. “The purpose of this initiative is to help create awareness for your customers and make it easy for your service writers and estimators to check each customer’s car to see if it has an open recall. With your help, we can ensure our customers, friends, and loved ones are driving a safe vehicle.”

For more information:
Leigh Guarnieri (310) 783-3319 or Desmond Tamaki (310) 783-2560 or