American Honda Launches Airbag Awareness Website

From CollisionWeek©

American Honda announced the launch of a new consumer website, AirbagAware.Honda.com, designed to increase awareness among consumers about the growing problem of counterfeit airbags.

Included on the site is the original October 2012 NHTSA Counterfeit Air Bag Consumer Alert, stories of those people facing criminal charges for selling counterfeit airbags, a dramatic video showing the deployment of several counterfeit airbags versus Honda Genuine airbags, and more. The AirbagAware.Honda.com website will be free-standing, but will be connected to the existing American Honda consumer website, Collision.Honda.com.

Jim Roach, Senior Vice President for American Honda’s Parts and Service Division said, “Counterfeit airbags are a growing concern because of the potential danger they pose not only to Honda owners, but to the general public. Every Honda owner should visit this new site to understand why they should demand that their collision-damaged car is properly and safely repaired.”

To promote the new website and increase consumer awareness, Honda dealers will be receiving a supply of Consumer Information Kits including a small supply of kits to distribute to collision repair shops. Shops can order additional kits, free of charge, by calling 440-572-7266 and order item #CPHABK12. The site will also be supported through advertising in various collision industry magazines.

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