2014 GCIA Labor Rate Survey Results

The Georgia Collision Industry Association (GCIA) recently completed their 8th Annual Labor & Materials Rate Survey for Metro Atlanta and Georgia. This year GCIA selected a new and innovative company, National AutoBody Research (NABR), to conduct our Annual Labor Rate Survey. One reason was NABR’s Survey Methodology, a second was its unique Survey Criteria, and a third was that its Survey Results are viewed in Real Time. To read more about NABR and the Variable Rate System (VRS)click here.

Our goal in conducting this annual survey and sharing the results is twofold:

  1. To utilize an impartial company to identify and communicate statistically valid figures representing the Prevailing Market Rate Ranges for labor and material rates for collision repair services offered in Georgia, and
  2. To communicate the results of the research to both collision repair facilities, insurance carriers and the appropriate parties involved in serving the consumer in the repair and claims handling process.

Review the 2014 GCIA Labor Rate Survey Results – click here

The GCIA encourages all Claims Managers and insurance company executives to thoroughly review these results.  The GCIA has conducted this survey for eight (8) consecutive years. No other industry association in the U.S. has collected this amount of accurate data on collision materials and labor rates. This year, however, utilizing National AutoBody Research’s innovative Variable Rate System, the Survey was conducted in real time with 357 shops participating across the State of Georgia. By intent and design survey observations and conclusions are left to the viewer. However, we are compelled to point out a disturbing reality that, overall, auto body repair labor and shop rates continue to remain relatively stagnant over the last 8 years of conducting the GCIA survey.

If you have any questions about the GCIA, or the results of the 2014 GCIA Labor Rate Survey, we encourage you to please contact our Executive Director, Howard Batchelor, at howard@gcia.org.


Board of Directors
Georgia Collision Industry Association

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