2012 GCIA Labor Rate Survey Results

Date: April 6th, 2012

The Georgia Collision Industry Association (GCIA) recently completed their 6th Annual Labor & Materials Rate Survey for Metro Atlanta. The Survey was conducted by CSi Complete to ensure unbiased data collection. CSi Complete is a provider of customer satisfaction indexing to collision repair, insurance companies and other service industries and you can learn more information about the company by visiting their website at www.csicomplete.com.

Our goal in conducting this annual survey and sharing the results is twofold:

  1. To utilize an impartial company to identify and communicate statistically valid figures representing the prevailing labor and material rate for collision repair services offered in the Atlanta Metro area, and
  2. To communicate the results of the research to both collision repair facilities, insurance carriers and the appropriate parties involved in serving the consumer in the repair and claims handling process.

The 2012 survey indicates a 1.56% average increase over 2011 rates, bringing labor rates to $42.00 and Materials to $30.00.

Review the Survey Results – click here.

The GCIA encourages all Claims Managers and insurance company executives to thoroughly review the 2012 GCIA Labor Rate Survey Results. We urge you and your company to join the GCIA in our efforts to alleviate the variances between the actual prevailing rates (as shown in our survey) versus the rates some carriers are currently compensating collision repair shops for materials and labor in Metro Atlanta.

The GCIA has conducted this survey for Six (6) consecutive years. No other industry association in the U.S. has collected this amount of accurate data on collision materials and labor rates. This year, 292 shops participated, and the results clearly demonstrate the actual prevailing rate in the Atlanta marketplace.

It is our intention that the information offered, be used to ensure your company is fulfilling its obligation to the policyholder, by reimbursing for the actual prevailing rates in Metro Atlanta. If you have any questions about the GCIA, or the results of this survey, I would encourage you to contact our Executive Director, Howard Batchelor, at howard@gcia.org.


Board of Directors
Georgia Collision Industry Association

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